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Black Friday and Cyber Monday are quickly approaching, and that means mattress companies are slashing prices on their top beds. Whether in-store or online, strategizing ahead of time can save you lots of money (and stress) during this holiday sales period. So, if you’ve been looking to upgrade your mattress, now’s the time to take advantage of big savings.
To help you in your search, we’ll share everything you need to know to be a prepared and informed shopper. Let’s start with our favorite mattresses and deals for every type of sleeper.
Best Black Friday and Cyber Monday Sales of 2023
- Nectar – 33% Off Everything
- DreamCloud – 25% Off + $599 of Accessories Included
- Saatva – Save $225 – $525 On Mattresses
- Helix – Up to $350 Off + 2 Free Dream Pillows
- WinkBeds – Save $300 On Mattresses
- Nolah – All Mattresses Up to $700 Off + 2 Free Pillows
- Brooklyn Bedding – 25% Off Sitewide
- Bear Mattress – 35% Off Sitewide + Free Accessories
- Layla – Up to $200 Off Mattresses + 2 Free Pillows
- Leesa – $700 off Select Mattresses + 2 Free Pillows
Best Value Mattress
- CertiPUR-US® Certified
- Quilted Cooling Cover
- All-Foam Design
- 365-Night Trial
Nectar’s Original model has premium materials and a consumer-friendly price point, so you get quality and comfort without breaking the bank.
The construction starts with a quilted cooling cover and a 2-inch layer of gel-infused memory foam underneath. The foam cushions your curves and helps with pressure relief, while the gel infusions help keep you cool. Next is a dynamic response layer with 4 inches of convoluted premium foam in split layers. The Original’s base layer is made from a 6-inch conventional foam supporting the upper layers, ensuring their best performance. There’s also a shift-resistant lower cover that prevents the mattress from moving around.
Why is it unique?
- The Nectar Original comes with a CertiPUR-US® certification, meaning that the mattress is free of chemicals, toxins, and other harmful substances.
- This all-foam bed is rated 6.5 out of 10 on our firmness scale and is one of the best options for side and back sleepers, couples, and those who sleep hot.
Looking to learn more? See our Nectar Original guide.
Best for Side Sleepers: Nectar Premier
Best Cooling: Nectar Premier Copper
Most Comfortable Mattress
- Hybrid Design
- 365-Night Trial
- Firmness Level: 5.5/10
- Forever Warranty
DreamCloud Original is a hybrid mattress rated 5.5 out of 10 on our firmness scale. As such, it offers excellent pressure-relieving capabilities and sufficient support for side sleepers. The bed features high-quality materials that give off a plush and luxurious feel.
The construction features gel memory foam, individually-wrapped coils, and polyfoams, delivering comfort, support, and pressure relief for most sleep styles. The addition of gel in the memory foam helps remove heat, making the mattress more suitable for hot sleepers. In addition, the Original has a cashmere blend cover with quilted polyfoam that adds to its overall plushness.
What stands out?
- The DreamCloud Original comes with a lifetime warranty and a 365-night trial, giving you enough time to test the mattress.
- The ActivEdge™ coils in this mattress are designed to support your body anywhere on the bed. The coils offer edge-to-edge support and help reduce motion transfer, which is especially important for couples and combination sleepers.
Want more details? Read our full DramCloud Brand review.
Best for Side Sleepers: DreamCloud Premier
Best for Pressure Relief: DreamCloud Premier Rest
Best Innerspring Mattress
- 365-Night Trial
- Multiple Firmness Options
- High-Density Foam Rails
- CertiPUR-US® Certification
If you’re after an innerspring mattress, you may want to consider the Saatva Classic, as it has three firmness levels and two height options. The bed has individually-wrapped coils and connected coils in two layers. As a result, the Saatva Classic is durable and supportive, sporting just enough bounce for combo sleepers.
The first layer is a pillowtop with memory foam, followed by Lumbar Zone® Active Spinal Wire. Next are the two coil units, offering excellent support and helping with spinal alignment and healthy sleep posture.
What stands out?
- Saatva Classic is available as Plush Soft, Luxury Firm, and Firm. The bed can be 11.5 or 14.5 inches tall, giving customers plenty of options to choose from based on their needs.
- This mattress has a CertiPUR-US® Certification, meaning that it’s free of toxins, chemicals, and harmful substances. The organic cotton cover features the brand’s exclusive Guardin® botanical antimicrobial treatment.
Interested in more details? See our Saatva Classic review.
Best Eco-Friendly: Zenhaven
Best for Back Sleepers: Loom & Leaf
Best Latex: Saatva Latex Hybrid
Best Customization Options: Solaire
Best for Kids: Saatva Youth
Best for Heavy Sleepers: Saatva HD
Best for Pressure Relief: Memory Foam Hybrid
Best Mattress for Side Sleepers
- Hybrid Design
- Premium Cooling Covers
- Excellent Motion Isolation
- 8-Inch Steel Coils
Side sleepers usually struggle with pressure building up in the hips, shoulders, and knees. For this reason, they need a mattress that contours the curves and hugs the body. The Helix Midnight is one such model with layers that work together to prevent pressure buildup for those who prefer sleeping on the side.
The Midnight has medium firmness, offering a solid balance between cushioning, support, and cooling that should fit most sleepers, couples, and those who sleep hot. Although it cradles the body, this hybrid offers enough support for spine alignment and good sleep posture.
Why do we like it?
- Helix Midnight comes with a cooling cover, but you also can get a GlacioTex Cooling Cover with cutting-edge technology that helps keep the surface of the bed cool throughout the night.
- The Helix Midnight offers excellent motion isolation thanks to its foam layers above the coil unit. This makes the bed a good choice for partners with different sleep habits.
Want to know more? Read our full Helix Midnight review.
Best for Back Sleepers: Helix Midnight Luxe
Best for Pressure Relief: Helix Sunset
Best for Combination Sleepers: Helix Dusk
Best for Kids: Helix Kids
Best Mattress for Back Pain
- Euro Top
- Lifetime Warranty
- 120-Night Trial
- Tencel® Cover
Chronic back pain is a serious issue that can keep you from falling and staying asleep. Most people struggling with back pain wake up with discomfort and have trouble going about their day. One of the best ways to avoid this is with a comfortable mattress such as the WinkBeds Original. This hybrid has coils and foams that offer excellent support and comfort to relieve pain and pressure.
The construction starts with a Euro-style pillowtop, gel-infused foam, and a Tencel™ cover for cooling. The Extra-Edge™ anti-sag system ensures durability by preventing the bed from sagging under your weight. This way, it supports your body in healthy alignment and relieves existing back pain.
What makes it unique?
- The coil unit has several support zones, offering targeted back support for both the upper and lower back.
- The WinkBeds Original has four firmness options, making it easy to find one that suits your sleeping habits.
Looking to learn more? Read our full WinkBed Original review.
Best for Heavy People: WinkBed Plus
Best for Side and Back Sleepers: GravityLux
Best Organic: EcoCloud
Best Mattress for Pressure Relief
- 15-inch Profile
- Multiple Cooling Features
- Organic Cotton Cover
- Lifetime Warranty
Pressure relief is a major concern for many people, especially those who prefer sleeping on their side. The Nolah Evolution mattress provides pressure relief through its impressive Nolah AirFoamICE™ Cooling Layer. Not only does this proprietary foam aid in pressure relief, but it also focuses on helping the sleeper stay cool all night long.
The Evolution is a hybrid, combining quality foams with their patented HDMax™ Innerspring Coils. These coils stand 8 inches high and have a 3-zone design that should deliver optimal support. According to Nolah, these coils can provide as much as 25 percent more support than regular springs.
What should you know?
- The Nolah Evolution mattress comes with a lifetime warranty and a 120-night trial, allowing customers to test how they like it before committing to a purchase.
- This USA-made bed comes with free shipping.
Want to know more? Read our full Nolah Evolution review.
Best for Side Sleepers: Nolah Signature
Best for Combination Sleepers: Nolah Original
Best Eco-Friendly: Nolah Natural
Best for Kids: Nolah Nurture
Best Cooling Mattress
- Three Firmness Options
- Gel and Copper Infused Foams
- 10-Year Warranty
- 120-Night Trial
Hot sleepers know the struggle of finding a cool spot on the mattress. Overheating while trying to fall asleep can make it hard to get a good night’s sleep, especially if it’s hot outside too. The Aurora Luxe is a good option to prevent overheating and sweating as it offers dynamic cooling for those who sleep hot.
This hybrid mattress features 1,032 individually-wrapped 8-inch Ascension® coils. These work together to follow your body’s movements, supporting your body in all positions and allowing healthy spine alignment. In addition, the coils add to the cooling effect by allowing plenty of airflow.
Why it stands out
- The top layer of the Aurora Luxe features a 1.5-inch of patented CopperFlex™ foam, which is a proprietary material that offers responsive contouring and targeted pressure relief.
- The Aurora Luxe is available in three firmness options, so there’s at least one suitable for every sleeping style.
Want more details? Read our full Aurora Luxe review.
Brooklyn Bedding Mattresses
Best for Back Sleepers: Brooklyn Spartan
Best for Couples: Brooklyn Bloom
Best Edge Support: Signature Hybrid
Best Customization Options: Brooklyn Custom
Best Mattress for Recovery
Bear Star Hybrid
- Free Shipping and Returns
- Cooling, Fast-Drying Cover
- Lifetime Warranty
- CertiPUR-US® Certified
Athletes looking for an efficient way to speed up muscle recovery should focus on getting a quality mattress. The Bear Star Hybrid offers cooling and pressure relief, both of which should help with muscle recovery. The hybrid has copper-infused memory foam and edge-to-edge coils, giving you the best of both worlds.
The moisture-wicking cover is made from HydroCool® technology that should make the bed’s surface fast-drying, which should further enhance cooling. Next is copper-infused memory foam, followed by the transitional layer and the coil unit. The last layer features high-density foam giving the entire bed more stability and durability.
Why we like it
- The Bear Star Hybrid features CertiPUR-US® and GREENGUARD Gold certifications that indicate it’s free of chemicals and toxins.
- This hybrid comes with a lifetime warranty and a 120-night trial, giving you enough time to test if it fits your needs.
Want to know more? Read our full Bear Star Hybrid review.
Best Value: Bear Original
Best Luxury: Bear Elite
Best Mattress for Couples
- Flippable Design
- 10.5-Inch Profile
- 120-Night Trial
- Lifetime Warranty
Couples, especially those with different sleep habits, should look for a mattress that isolates motion. Memory foam does a good job of absorbing movement and motion so that partners don’t wake each other up when tossing and turning. The Layla Memory Foam bed offers contouring, cooling, and gentle cushioning to prevent pressure build-up.
Memory foam in this Layla mattress is copper infused to carry the heat away from your body. This is especially suitable for hot sleepers as it helps to maintain the bed’s surface cool to the touch. Plus, copper is antimicrobial and the foams used have a CertiPUR-US® certification.
Why we like it
- This is a flippable mattress with one soft and one firm side. This allows you to have the best of both worlds without buying two mattresses. In addition, flipping the bed prolongs its overall lifespan.
- Layla offers a lifetime warranty and a 120-night trial for you and your partner to test how you like the mattress.
Want more details? Read our full Layla review.
Best for Lightweight Sleepers: Layla Hybrid
Best Memory Foam Mattress
- GREENGUARD Gold Certification
- CertiPUR-US Certification
- 10-Year Warranty
- 100-Night Trial
Memory foam is a good option for pressure relief, contouring, and cushioning, which is what the Leesa Original brings to the table. The bed hugs your body and prevents the pressure from building up in the hips, knees, and shoulders. In addition, the medium-firm feel prevents you from sinking into the layers too much, offering solid support for a healthy sleeping posture.
At first glance, you’ll notice the luxurious seamless cover that enhances breathability and gives a plush feel. Under the cover, the Leesa Original has three foam layers, including cooling foam, contouring memory foam, and a foam base for stability.
What stands out?
- Memory foam excels in motion isolation, making the Leesa Original a good option for partners with different sleeping habits.
- This bed is rated 6 out of 10 on our firmness scale, so it should fit most sleepers, but especially those who like to switch positions during the night.
Looking to learn more? Read our full Leesa Original review.
Best Hybrid: Leesa Sapira Hybrid
Best Eco-Friendly: Leesa Legend
Best for Back Sleepers: Leesa Studio
How to Find the Best Black Friday and Cyber Monday Mattress Sales
There are two tips that can help you successfully save during Black Friday and all the mattress sales to avoid feeling overwhelmed or losing out on what you wanted most. Here’s what you should focus on:
- Know what you’re looking for.
- Research in advance!
This is definitely a situation where preparation is the key to success, and you won’t want to wait until the last minute. Even 20 minutes of research can pay off when it comes to finding out store hours, deal terms, or online Black Friday sale hours. However, you probably don’t want to be scrambling to read through the product description as stocks fly off the shelves.
Luckily, there are tons of reviews out there that you can read ahead of time and manufacturers often list their upcoming deals, especially if you're subscribed to their email newsletter.
Consider Your Black Friday Budget
Whether you're pinching pennies looking for the best deal possible this Black Friday or if you have a few more dollars to spend, the mattress marketplace is so vast that you can easily find something in your range.
Looking for the best budget option? You might try a retailer like Amazon, which is attempting to corner the niche. These can be great beds for kids or guest rooms if you only need to use something part-time or are planning to upgrade in a few years.
The direct-to-consumer online retailers are another option. This includes those in the chart above, who tend to provide amazing products at a fraction of the price since they don’t pass along the high overhead cost.
However, this might be the perfect time if you have been looking for the right moment to jump into the true luxury bed niche with brands like Tempur-Pedic, Serta, or Sleep Number. After all, who doesn’t love a Black Friday bed sale on luxury brands?
Remember – sometimes quality is worth spending a little more, especially during a Black Friday sale. Buying a bed is a long-term investment, and you’ll want to ensure it holds up for the long haul, which is a good enough reason to find a great mattress sale.
Research Your Black Friday Mattress Needs
Whether shopping in-store or online, make sure you’re getting exactly what you need by researching beds that would match your needs and preferences.
Below is a quick list of things to remember while you sift through all the mattress sales.
In-Store Versus Online Shopping
Some families make a day out of waiting in line for doors to open on Black Friday, oftentimes starting early in the day on Thanksgiving to get the best spot.
But do you want to know a secret?
Sometimes companies start their giant sales a few days in advance (including Black Friday), as they hang the signage touting the deals to prepare for the big day. They just don’t openly advertise it. So, if you have a few minutes before starting the Thanksgiving preparations, slip down to a store like Macy’s, Walmart, JCPenney, and Sears to see if the deals are already on.
But what about those who don’t prefer to wait in line for hours? Some people don’t like this since there’s a good chance of being run over by others seeking those doorbusters.
In this case, shopping online during Black Friday or Cyber Monday might be more your speed. You can peruse the mattress listings in the comfort of your pajamas, with enthusiasm garnered from a piping–hot tray of leftovers. You might just need that extra energy if you go to sites like Wayfair or other mega sites. Hopefully, we’ve made the shopping experience easier for you with our reviews.
The bonus of shopping from home? Generous trial periods from the brands that ship direct-to-consumer, like bed-in-a-box companies. Forget spending hours surrounded by strangers in a cramped showroom and enjoy scrolling through more ads to source the best one.
While these two days are staples of the season, you may be surprised to find that most companies extend their sales or perks a week in either direction, so keep your eyes peeled and shop when it suits you best. You may just find the top mattress for you or a gift for someone else.
So, whether you want to shop in-store or online, you can make the Black Friday bed deal work for you.
A surprising amount of people don't know how important your preferred sleeping position is for choosing the best mattress for a great night’s sleep, whether on Black Friday or any other time of year.
Are you a side sleeper? If so, you'll likely need something on either the medium or soft side of the spectrum to promote adequate spine alignment and relieve pressure in the curvier areas of the body.
Are you a stomach sleeper? Those sleeping on their stomach may find they spend the best nights on a firmer, more supportive mattress. A medium or medium-firm can also work for this group, but this also depends on body weight.
Are you a back sleeper? Back sleeping is one of the most subjective positions, so think about when you’ve been on a mattress you enjoyed. What did it feel like? Soft, medium, or firm? Either one can work, depending on your personal preference.
What about combination sleepers? If you roll around during the night or like to mix it up, a medium or medium-firm mattress may give you the most variety and comfort in different sleeping positions.
As we mentioned in the previous section, selecting firmness has much to do with your sleeping position. Make sure to look for a blend of both comfort and support, as both are extremely important for staying healthy. Don't rush this aspect just because it's Black Friday and you see a great sale – make sure it's right for you.
Different materials are sometimes thought to correlate with specific firmness levels. But the truth is that you need to check with the manufacturer to see how the firmness is rated. There are many techniques that companies skillfully deploy in order to vary the feel of their beds.
However, if you are not sure which feel really suits you, you can always shop for a dual-sided mattress and test out two feels in one bed!
Are you a hot sleeper? You might find more comfortable nights by choosing a proven cooling mattress this Black Friday.
While some of these beds are cool to the touch due to the use of phase-changing materials, others work to funnel heat away from the surface layers to create a temperature-neutral environment.
From the use of gels to unique constructions (like the open-cell design or strategic layering), the top cooling companies have taken modern bed design to a new level. If cooling is on your “must-have” list, be sure that you know exactly what to expect before purchasing.
Motion transfer is crucial to those among us with partners, children, or pets that climb into bed and try to get comfortable during the night. Light sleepers know that even the smallest tossing and turning can be disruptive, but luckily there is a solution.
While most modern beds try to curb motion transfer, memory foam is often hailed as the material that beats out the rest in this area. Read through reviews or watch YouTube videos to see how the motion transfer test works on individual beds.
While quite springy, some latex mattresses also do a great job of motion isolation. However, if innerspring is more your style, choosing a pocketed coil design can significantly reduce motion traveling across the sleep surface.
If you share your mattress with a partner, pets, or kiddos who sometimes climb into bed, solid edge support may be at the top of your search list. Even if you like to sit on the edge of the bed while waking up or getting ready in the morning, a strong perimeter can be an exceptional feature for a mattress. Some manufacturers claim that good edges make for a more durable bed, which is another great reason to look for this feature.
If edge support is a priority (like it's with many sexually active mattress seekers), try looking for a reinforced edge design. Sometimes this is accomplished with foam rails or reinforced springs.
It should also be noted that some brands have sturdy edges without reinforcements. Our reviews should help shed some light on how they perform.
It may seem obvious, but try to decide which size you need before hitting the stores or e-commerce sites for Black Friday or Cyber Monday.
Are you looking for a Twin or Twin XL for a new big kid bed? A Full for a growing teen? Or a comfortable standard Queen size? Partners who like some extra room to spread out may opt for a King or California King size.
There’s something for everyone, even those who need a custom product like an RV mattress size for the road warriors among us.
If you’re unsure which size you need, measure your frame or the space you’re looking to put your new bed in to identify the correct dimensions.
With so many choices out there, how will you know which kind of material to choose on Black Friday or Cyber Monday? Let’s break it down.
- Memory Foam – This material is known for high motion isolation, a super comfortable feel, and a slow rise of materials once you roll over. Memory foam works wonders for aches and pains and remains supportive and pressure-relieving.
- Innerspring – Known for its more “traditional” feel, innersprings, or coils, are what most people grew up with. Many companies are putting modern twists on this old favorite, with coil-on-coil designs or layering with a plush pillow top.
- Latex – Growing in popularity for its springy yet comfortable feel, latex often comes zoned for extra pressure relief and support where you need it. It’s considered extremely durable and able to hold up for years. Popular types include Dunlop and Talalay latex mattresses, with natural and organic options available.
- Hybrid – The “best of both worlds” is a well-known saying regarding hybrids. Oftentimes, hybrids are a combination of innersprings with memory foam or latex, but they can include other materials as well, such as polyfoam and hyperelastic polymer. The overall concentration is on comfort plus support.
Look at Mattress Sale Brands that Fit Your Needs
Now, it’s time to put it all together. Once you know what you want, search for a brand that will give you what you're looking for.
While there will be many advertisements floating about, the good news is that the top mattress companies have found a way to communicate the most important things about their brands. Whether it's cooling, a special firmness, or a bed brand that caters to athletic types, the marketing should adequately communicate top needs to their target demographic.
Be mindful, keep those eyes peeled, and you should find a great solution.
Digging around on the brand’s website in their product, FAQ, and additional reading sections is a great way to find out more. Many online brands have sustainable initiatives or give to charities, which is a great thing to look into as well.
If you are exceptionally eco-conscious, look for organic mattress certifications from GOTS, USDA, or GREENGUARD.
Check Black Friday Trial, Warranty, and Return Policies
Even though your research should lead you to a successful purchase, it's always best to be prepared. Be sure to complete a thorough investigation of brand warranties and trial/return policies, as well as the shipping or delivery terms since this is crucial when shopping for a mattress on Black Friday.
Reputable companies will have this information readily available on their website and in their information booklets. If the terms are not easy to understand, remember that you can reach out to a support specialist that can clarify the information.
Make sure you know what you're getting into before handing over that hard-earned cash. No one wants to end up with a sagging mattress that they are stuck with for a few more years and unable to return.
Black Friday and Cyber Monday shoppers should be extra cautious, as sometimes deep sales can have fine print that's more restrictive than usual. However, a good guideline to look for is a minimum 10-year warranty and a 100-night sleep trial.
Remember the Bedding Accessories on Cyber Monday
Don’t forget – while you update your bedroom, it could be time for a host of bedding accessories, such as a set of comfy new pillows.
If you've been eyeing a new mattress topper, check with a few manufacturers to see how their sales are going and if now is the time to invest. Although, with a brand-new bed, you may not need that new pad.
Regardless, a new set of sheets may be the change you need to ring in the new year, thanks to Cyber Monday.
However, if you are trying to prepare for the holidays and attempting to capitalize on the space in your home, perhaps you are in the market for a great air mattress. With guests in and out this winter season, it might just be a lifesaver to have around.
Frequently Asked Questions About Black Friday Sales
Is Black Friday a good time to buy a mattress?
If you love deep deals and the free shipping that many retailers provide, it just might be one of the best times of the year to buy. Whether as a Christmas gift or a personal purchase, you may not find a deal quite as good as those during this weekend. And while Black Friday is a great time to buy, Cyber Monday can be just as good, if not better!
Should you buy a mattress on Black Friday or before?
Buying a mattress on Black Friday is a good idea if you’re looking to save some money. Many brands offer excellent deals on Black Friday, making it easy for everyone to find a model that suits their budget. However, although Black Friday is technically the day after Thanksgiving, the deals often start a week before, so it’s best to be on the lookout a few days prior to Black Friday.
Is it better to buy a mattress on Black Friday or Cyber Monday?
Most mattress brands have great deals on Black Friday, Cyber Monday, and holidays such as Labor Day. However, most people think that Black Friday is better for large purchases than Cyber Monday. If you’re interested in an expensive mattress, Black Friday may offer better deals than Cyber Monday. On the other hand, Cyber Monday is often a better time to buy smaller items.
What is the best month to buy mattresses on sale?
The best months to buy a mattress on sale are March and April because this is when new models come in, and the old ones are typically on sale. However, November is also a good time since this is when you can find excellent Black Friday and Cyber Monday sales.
When is Black Friday 2023?
Black Friday is the day after Thanksgiving. In 2023, the day falls on 25th November, so make sure to mark your calendar. Again, you may want to check the brands at least a week earlier because some start their sales earlier.
We hope this guide has helped you understand everything you need to know about shopping smart this Black Friday and Cyber Monday season so you can relax in style and within budget just in time to enjoy the rest of the year.
With a little perseverance, research, and basic knowledge about what you want and need, you’re poised to make a great, long-lasting purchase, whether it’s for you or a gift for a loved one.
Remember – we love to hear about shoppers’ experiences. If you decide to pick up a mattress this season, or you have in the past, drop us a line and let us know which brand you went with and how you fared!
Jill Zwarensteyn is the editor for Sleep Advisor and a certified sleep science coach. She is enthusiastic about providing helpful and engaging information on all things sleep and wellness.
Based in Los Angeles, she is an experienced writer and journalist who enjoys spending her free time at the beach, hiking, reading, or exploring new places around town.
She’s also an avid traveler who has a personal goal of being able to successfully sleep on an airplane someday.