Our Loom & Leaf vs. Novosbed Bed Comparison for 2023

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In Loom & Leaf vs. Novosbed, we are taking a look at two of the original mattress companies to sell online to save their customers some cash. Although they are similar at first glance, you may find that these memory foam competitors take different approaches with their brands.

Will the bed with flashy features and cooling gel be the winner? Or perhaps the mattress that gives its customers nine different comfort options? Read on to find out, or check out our individual reviews for a more detailed analysis.

Loom & Leaf


Quick Comparison: Loom and Leaf vs. Novosbed

loom and leaf by saatva image
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  • Gently-cradled feeling
  • Luxury bed at an affordable price
  • Reduces heat retention
Novosbed mattress product image
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  • Classic memory foam feel
  • Affordable luxury
  • Medium level firmness

Comparing Construction (Materials & Quality)

Loom & Leaf Construction

Unlike its competitor, this company does not deliver its memory mattress compressed and offers free professional delivery to its customers. This bed comes in two firmness choices: Relaxed Firm (the one that this review covers) and Firm.

All the materials used to construct this product are from sustainable American producers, including its plush organic cotton cover, making the top feel luxurious. In total, L&L is 12 inches in height.

Loom and Leaf Mattress Construction
  • The top layer is a 3-inch thick memory foam for pressure relief and comfort. For adding cooling, a Spinal Zone Gel panel is attached to the top of this foam.
  • The middle layer, a Transition Loft Pad, is a 2-inch thick foam that is denser than the top layer but not quite as firm as the bottom.
  • The base layer supports the bed in its 6-inch polyfoam composition.

Novosbed Construction

Delivered to your door rolled up in a box, this memory bed is available in Soft, Medium, and Firm comfort options. (This comparison will take a good look at the Medium model, which should be a good fit for the large majority of sleepers.) On top of the three firmness options, Novosbed provides a free Comfort+ kit—a layer you can add to the mattress—on request if the bed feels too firm or soft.

Coming in at 11 inches, this bed has two covers, an outer layer and an inner one. The outer is a stretch-knit Tencel on top that is removable for machine washing, and the sides of the mattress are covered in a high-quality furniture-grade fabric. The inner cover is an Interlock Blue™ Core that keeps the three layers of foam protected when washing the removable cover.

novosbed medium layers
  • The top layer, a high-density breathable foam that promotes airflow, makes up the first 2 inches of the bed.
  • The next layer is also a high-density transition foam. It is 2 inches and lies between the softer top layer and more supportive last layer.
  • The last layer gives that durable, structural support a bed needs. The 7-inch Premium Support Foam helps maintain spine alignment.
  • The other firmness options will have slight differences in their make-up.

Comparing Firmness (Support & Feel)

When it comes to firmness, both mattresses score at a 6 out of 10 on our scale, where 1 is super soft and 10 is crazy firm. This puts them in our medium range, great for a majority of sleeping positions, weights, and preferences. That being said, they do feel a little different when laying on them.

L&L has a really quick response, especially for memory materials, throughout most of the surface of the mattress and slightly slower in that gel-infused lumbar area. Back and side sleepers will feel well supported and comfortable.

Novosbed takes a little longer to decompress with a slower response, feeling more like a classic memory bed. Side and back sleepers should feel some good pressure relief and contouring.

Significantly heavier individuals or those who mainly sleep on their stomachs may want to look more closely at the L&L Firm and the Novosbed Firm for added support.

firmness scale for l&l and novosbed

Comparing Sinkage and Bounce

Both brands have minimal bounce and offer a gentle cradling sensation due to the soft memory layers. This provides that comfortable contouring that relieves pressure without feeling as if you are sinking into bed—you should feel more on top of the bed than in it. As mentioned previously, Novosbed should form to the body a bit more than L&L.

As far as repositioning throughout the night goes, the average sleeper should not struggle on either bed. Loom & Leaf should give a little less sinkage than Novosbed, so moving around may be slightly easier.

Comparing Motion Transfer

Memory materials are the MVPs of motion transfer; the absorbent foams isolate that movement from a restless partner or your pet that keeps getting up because they just can not seem to find that perfect spot to settle into. Both brands score extremely well here, so no worries regarding this category!

Comparing Edge Support

Do you ever sit on the end of the bed to get your shoes on in the morning? Maybe you like to play video games in your room and find yourself scooching more and more towards the television until you are perched at the edge of your mattress. Or perhaps you share the bed with a partner who tends not to share very well.

If any of these situations sound like yours, good edge support may be important. Although Novosbed scores better than most boxed bed competitors, L&L wins out in this category because the company does not compress or roll their mattresses. They can use materials that are more resilient due to their delivery method.

Loom & Leaf vs. Novosbed Compared Side-by-Side

FeaturesLoom & LeafNovosbed
CoverOrganic cottonPolyester blend with Tencel
MaterialsCooling gel, memory foam, and polyfoamsHigh-Density Airflow Memory Foam, Premium Support Foam
CoolingGel-infused foam, breathable cotton coverBreathable Airflow foam
Firmness6/10 or 7.5/10
Motion TransferMinimalMinimal
Edge SupportGreatGreat
SinkageGentle cradlingGentle Cradling
WarrantyLifetime15 years
Trial Period365 nights120 nights
CertificationsCertiPUR-US®, GOTS-Certified Organic CottonCertiPUR-US®
Adjustable Base CompatibleYesYes
ShippingFree White Glove Delivery to continental USDelivers to US and Canada; White Glove Delivery available in select locations
Made in the USAYesYes
SizeLoom & Leaf Price (w/o discount)Novosbed Price (w/o discount)
Twin XL$1,575$849
Cali King$2,745$1,199
Split King$3,150N/A
Split Cali King$3,150N/A

Should I Buy Loom & Leaf or Novosbed?

So we have compared the beds in each category, and they obviously both have some pretty great features. Which one will work best for you? Let’s look at each brand’s highlights.

We Would Recommend Buying L&L if You are Looking for:

  • Some fancy features. Its organic, plush cotton topand Spinal Gel foam are just a few of the things that make this brand stand out.
  • Cooler sleep. L&L takes cooling seriously with its zoned gel panel and breathable cotton cover. The gentle cradle keeps you on the surface of the mattress, contributing to airflow.
  • A bed with no off-gassing. Because it is not rolled up and compressed for delivery, there is no off-gassing or unpleasant odors that occur in many bed-in-a-box competitors.

We Would Recommend Buying Novosbed if You are Looking for:

  • More levels of firmness. This brand offers three different firmness options and two optional (and free) Comfort+ kits for a total of nine firmness levels to choose from.
  • A removable cover. A zip-off, washable cover gives some peace of mind when those inevitable spills happen. The Interlock Blue™ Core inner shell keeps the memory foam safe when the cover is removed, too.
  • A more classic memory feel. Some extra contouring and sinkage assure this bed will fill all those nooks and crannies for added pressure relief.

Final Thoughts

When it comes to memory foam mattresses, it can get a little more complicated than what initially meets the eye. Both of these beds are great choices, whether you want some extra cooling from L&L or a more personalized firmness experience from Novosbed.

If you would like to read up some more before making that final decision, glance over our in-depth reviews, where we take a thorough look at both beds individually. Or take some time to browse through our list of top rated beds for this year.


Jill Zwarensteyn is the editor for Sleep Advisor and a certified sleep science coach. She is enthusiastic about providing helpful and engaging information on all things sleep and wellness.

Based in Los Angeles, she is an experienced writer and journalist who enjoys spending her free time at the beach, hiking, reading, or exploring new places around town.

She’s also an avid traveler who has a personal goal of being able to successfully sleep on an airplane someday.

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