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Avocado Green Plants Trees, Builds Women’s Center in Rwanda

Have you been looking for a mattress that works just as hard for the environment as it does for you? Well, Avocado has some major news for mattress-shoppers who are dedicated to conservation and environmental causes.

The Avocado Green Mattress company is dedicated to giving back to the environment … it’s right there in their own name! That is why they decided to partner with 1% for the Planet. This non-profit organization allows companies to donate 1 percent of their profits to further sustainable solutions to environmental or community-driven issues.

What Does the Avocado Brand Sell?

The Avocado brand sells eco-friendly products made of natural materials (read our Avocado mattress review article here), a major selling point for shoppers seeking environmentally friendly items. Organic cotton, certified wool and latex, and recycled steel coils are all put to good use to ensure shoppers receive a healthy mattress that doesn’t put too much stress on the environment, which is part of why their hybrid mattress made its way onto our best list. In 2018, the company made efforts to expand their conservational efforts on a major scale.

The company’s contribution obviously suits their partnership’s name quite well — they offered 1 percent of all earnings made in 2018 to promote global and community causes. The company chose a different cause each month of 2018, pledging to plant 48,250 trees in honor of Arbor Day and single-handedly funding the development of the Kula Women’s Center in Rwanda, among other achievements. Co-founder and CEO Jeff D’Andrea spoke about Avocado’s charitable efforts. “We are a mission-driven and responsible company that sees our environmental and activist work as an essential piece of our company DNA,” he said. “We hope to make even greater strides in the environmental and social causes we care about in 2019 through our alliance with 1% for the Planet.”

What Is Avocado’s Mission Statement?

Avocado’s mission is to provide honest, healthy products made of clean materials. They believe this is a right that anyone should be able to afford and have worked to reduce the costs of these beds.

The timing of the brand’s partnership with 1% really couldn’t get any better. Late in 2018, the UN announced some major climate change concerns, citing a time limit of 12 years to make big changes concerning the way human beings impact our world. Certainly, one company will find it difficult to make such changes all on their own, but this is a very important start.

If you would like a bit more information on clean and natural sleeping, check out our list of top organic beds to learn more about high-quality organic beds. Or head over to our guide featuring the best products to lend some relief to allergy sufferers in bed.

Jill Zwarensteyn

Jill Zwarensteyn


About Author

Jill Zwarensteyn is the Editor for Sleep Advisor and a Certified Sleep Science Coach. She is enthusiastic about providing helpful and engaging information on all things sleep and wellness.

Combination Sleeper